Affiliate Marketing Terms

The following abbreviations are commonly used in affiliate marketing



• AD - Advertisement, text, banner, flash, video etc.

• CPA - Cost per action

• CPC - Cost per click

• CPL - Cost per lead

• CPM - Cost per (mil) impression (1000 impressions)

• CPS - Cost per sale

• CR - Conversion rate

• CTR - Click through rate

• DRM - Dynamic rich media (type of Ad, technology). It has nothing to do with DRM as in digital rights management

• EPC - Earnings per click / earnings per 100 clicks

• OPM - (or APM) - outsourced (affiliate) program management

• PFI - Pay for inclusion

• PFP - Pay For performance

• PPC - Pay per click

• PPCSE - Pay per click search engine

• PPI - Pay per impression

• PPL - Pay per lead

• PPS - Pay per sale

• ROI - Return on investment

• SE - Search engines

• SEM - Search engine marketing

• SEO - Search engine optimization

• SERP - Search engine result page

• SID - URL parameter the affiliate can pass to get tracked with sales and leads