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Affiliate Marketing Terms | Affiliate Marketing Terms | Affiliate Marketing Terms


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Affiliate Marketing Terms

    Affiliate Marketing Terms

      The following abbreviations are commonly used in affiliate marketing


    • AD - Advertisement, text, banner, flash, video etc.

    • CPA - Cost per action

    • CPC - Cost per click

    • CPL - Cost per lead

    • CPM - Cost per (mil) impression (1000 impressions)

    • CPS - Cost per sale

    • CR - Conversion rate

    • CTR - Click through rate

    • DRM - Dynamic rich media (type of Ad, technology). It has nothing to do with DRM as in digital rights management

    • EPC - Earnings per click / earnings per 100 clicks

    • OPM - (or APM) - outsourced (affiliate) program management

    • PFI - Pay for inclusion

    • PFP - Pay For performance

    • PPC - Pay per click

    • PPCSE - Pay per click search engine

    • PPI - Pay per impression

    • PPL - Pay per lead

    • PPS - Pay per sale

    • ROI - Return on investment

    • SE - Search engines

    • SEM - Search engine marketing

    • SEO - Search engine optimization

    • SERP - Search engine result page

    • SID - URL parameter the affiliate can pass to get tracked with sales and leads



    Affiliate Marketing Terms



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